Privacy Policy
Last Updated: June 2021
This Privacy Policy describes how Tai Ping Carpets and our brands and subsidiaries (including but not limited to Tai Ping, Edward Fields and La Manufacture Cogolin) (collectively, "Tai Ping", "we" or "us") collect, use and share personal information about you and the choices that are available to you with respect to our handling of your information. This Privacy Policy applies to personal information we collect when you interact with us online (e.g., through our website or other online products and services) or offline (e.g., when you shop in our stores or interact with customer support) or otherwise interact with us as described below. Our online and offline services and interactions with you are collectively referred to as "Services" in this Privacy Policy.
We may change this Privacy Policy from time to time. If we make changes, we will revise the date at the top of this Privacy Policy. We encourage you to review the Privacy Policy whenever you interact with us to stay informed about our personal information practices and the choices available to you.
Collection of Information
Personal Information We Collect Directly From You
We collect personal information you provide directly to us. For example, we collect personal information when you use our websites; provide product reviews; shop in our stores; call us on the phone; create an online account; sign up to receive our emails; request a catalog; participate in a contest, promotion or survey; communicate with us via third-party social media sites; request customer support; apply for and/or participate in our loyalty program; apply for a job; or otherwise communicate with us.
The types of personal information we may collect include your name, email address, billing address, shipping address, phone number, payment card information, product preferences, demographic information and any other personal information you choose to provide.
In some cases, we may also collect personal information you provide about others, such as when you purchase and ship products to someone. We will use this personal information to fulfill your requests and will not send marketing communications to your contacts unless they separately opt in to receive communications from us.
Personal Information We Collect Automatically
We automatically collect certain personal information about you when you access or use our Services or shop in our stores, including:
- Log Information: We collect information about your use of our websites, such as the type of browser you use, access times, pages viewed, your IP address and the referring link through which you accessed our websites.
- Device Information: We collect information about the device you use to access our online Services, including the hardware model and operating system and version.
- Transaction Information: When you purchase or return a product, we collect information about the transaction, such as product details and the date and location of the purchase/return.
- Information Collected by Cookies and Similar Tracking Technologies: We (and our service providers) use cookies, web beacons (also known as "tracking pixels") and similar tracking technologies to collect information about you when you interact with our websites or emails, including information about your browsing and purchasing behaviour. We may combine this information with other information we collect about you and use it for various purposes, such as improving our websites and your online experience, understanding which areas and features of our sites are popular, counting visits, understanding campaign effectiveness, tailoring our communications with you, determining whether an email has been opened and links within the email have been clicked and for other internal business purposes.
Personal Information We Collect From our Partners and Other Sources
We may obtain personal information about you from other sources and combine that with information we collect about you. For example, if you interact with us on social media, we will also collect personal information about those interactions.
Personal Information We Derive
We may derive personal information or draw inferences about you based on the other types of personal information we collect. For example, we may infer your location based on your IP address, or that you are interested in purchasing a certain type of carpet based on your browsing behavior on our Services.
Use of Personal Information
We may use personal information about you for various purposes, including to:
- Provide, maintain and improve our Services, including to facilitate and improve your in-store and online shopping experiences;
- Deliver the products and Services you request, or that are reasonably anticipated within the context of our ongoing business relationship, complete transactions, perform our contractual obligations and send you related information, including confirmations and receipts;
- Process your orders, payments and account adjustments and initiate, render, bill and collect payment for our products and Services;
- Conduct internal research and development and make business decisions about current and future product and service offerings;
- Respond to your comments, questions and requests and provide customer service;
- Communicate with you about products, services, offers, promotions, rewards and events and provide news and information we think will be of interest to you
- Manage your online account(s) and send you technical notices, updates, security alerts and support and administrative messages;
- Personalise your online experience and provide advertisements, content or features that match your profile and interests;
- Monitor and analyse trends, usage and activities;
- Process and deliver contest, promotion and rewards;
- Detect, protect against and prevent security incidents and illegal or unauthorised activities, investigate complaints and claims and provide other security protections, such as identity verification;
- Protect users of our Services from fraudulent, malicious, deceptive, abusive or unlawful activities of others;
- Debug and repair errors in our products and Services and other activities to maintain and improve the quality and safety of our products and Services;
- Cooperate with law enforcement and protect the rights, interests, safety or property of Tai Ping or our customers, service providers and other third parties;
- Comply with and enforce applicable legal and regulatory obligations and respond to governmental requests;
- Enforce our policies, terms and conditions or other agreements;
- Defend against or pursue claims, disputes or litigation – in court or elsewhere;
- Provide you the benefits of our loyalty program if you are a member of our loyalty program; and
- Carry out any other purpose readily apparent to you or described to you at the time the personal information is collected.
Sharing of Personal Information
We may share personal information about you as follows:
- With vendors, consultants and other service providers who need access to such personal information to carry out work on our behalf, including to improve and enhance the products and services they provide to us, such as companies that assist us with web hosting, shipping, delivery and installation, payment processing, fraud prevention, customer service, analytics, marketing and advertising;
- In response to a request for personal information if we believe disclosure is in accordance with any applicable law, regulation or legal process or as otherwise required by any applicable law, rule or regulation;
- If we believe your actions are inconsistent with our user agreements or policies or to protect the rights, property and safety of us or any third party;
- In connection with, or during negotiations of, any merger, sale of company assets, financing or transfer of all or a portion of our business to another company;
- With our current and future parents, affiliates, subsidiaries and other companies under common control and ownership;
- With our lawyers and other professional advisors where necessary to obtain advice or otherwise protect and manage our business interests;
- By publicly posting, at our discretion, your product review or other user content if you provide one; and
- With your consent or at your direction.
We may also share aggregated or de-identified information, which cannot reasonably be used to identify you.
Advertising and Analytics
We may engage third parties to serve advertisements on our behalf across the Internet and to provide analytics services. These entities may use cookies, web beacons and other technologies to collect personal information about your use of our websites, such as your IP address, web browser, pages viewed, time spent on pages, links clicked and conversion information. This personal information may be used by us and others to, among other things, analyse and track data, determine the popularity of certain content, deliver advertising and content targeted to your interests on our websites and other websites and better understand your online activity.
We may also work with third parties (such as Facebook and Instagram) to serve ads to you as part of a customised campaign on their platforms. If you prefer not to see customised ads from us, you can usually opt out by changing your account settings or preferences on such platforms.
Data Retention
Our retention periods for personal information are based on business needs and legal requirements. We retain personal information for as long as is necessary for the processing purpose(s) for which the personal information was collected and any other permissible, related purpose. For example, we may retain certain transaction details and correspondence until the time limit for claims arising from the transaction has expired.
Your Choices
Managing or deleting your online Tai Ping account
You may update, correct or delete your online account information at any time by logging into your account and navigating to the "My Account" page. Note that we may retain certain personal information as required by law or for legitimate business purposes. We may also retain cached or archived copies of personal information about you for a certain period of time.
Cookies
Most web browsers are set to accept cookies by default. If you prefer, you can usually set your browser to remove or reject cookies. Please note that if you choose to remove or reject cookies, this could affect the availability and functionality of our websites.